Everyone knows them, love them lots, some fear and others ignore:
The speech is from Google, Yahoo and Co - the Searchengines.
Some facts first:
- Searchengines are commercial services whose business models are geared to income.
- The most successful of them understand very much of the Web - from your website for nothing.
- Searchengines also are not interested in who you are nor what you are doing. What Searchengines are interested in is to see if other users are interested in your content - and then looking for: The best of course using a search engine.
- These companies have a lot of know-how and hardware. Usually housed in large data centers, distributed worldwide and uniform air-conditioned, they roll day and night to huge amount of data, search the web and index the content. Parallel working on constantly improving the evaluation.
- Searchengines work very efficiently from providing these services to the user for the best possible result on a search query.
As a result, there are some points that you should consider when publishing content when value sets waiting to be listed well in search engines:
- Searchengines work for the users of these services - does not provide for those of content. You may at any time and from anywhere make a search, but did not claim to be included with your website in the searchengines index.
- Searchengines have their own rules with regard to the creation of content. Either keep to it or not - you have the choice.
- By optimizing websites for better positioning in searchengines, you optimize for the users of searchengines - those you want to make visitors to your own website - with the rules of the searchengines.
The general procedure in searchengineoptimization (SEO) is to answer the following questions:
- What do I want to offer to the visitors of my website?
- How would a potential visitor looking for my offer?
- What resources can I use - and what better not?
But enough of the general considerations and we look at the practice: